Page 42 - Atlas of Horticulture

HORTICULTURE VALUE CHAIN

Jammu Division is endowed with diverse agro-climate conditions which are

conducive for cultivation / production of varied horticulture fruit crops. Though

Jammu Division has the potential to achieve maximum productivity, but it has not

been capitalised so far because of various factors in order to evolve a strategic

module for the wholesome development of horticulture, there is a need to identify

gaps, efficiency levels, inherited advantages across value chain of potential

horticultural crops of Jammu Division.

Horticulture value chain consists of all the stakeholders who participate in

the coordinated production and value added activities that are needed to make

food products. It is the link which helps to take product from the farmer to the

consumers.

Horticulture value chain study helps to map the value chain of a specific

product involving various value chain actors, which may use qualitative or
quantitative approach. While the produce moves from one chain actor to another

chain actor, it gains value in the form of price markup. The chain actors who

actually transact a particular product as it moves through the value chain, include

input dealers (e.g., seed suppliers), farmers, traders, processors, transporters,

wholesalers, retailers and finally consumers.

The value chain framework has been used as a powerful analytical tool for

strategic planning and is useful in identifying and understanding crucial aspects

to achieve competitive strength and core competencies in the market place. It

aims to reduce wastage, better post harvest management, higher income to

farmers. The model also reveals how the value chain activities are interlinked

together to ultimately create value for the consumer.

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