Mission & Strategies

We aim to strengthen an enabling environment to enhance contribution of Horticulture in Gross Domestic Product, making the growers of Jammu Division market leader in high quality produce through efficient and profitable processes which will deliver value to our expertise, increasing return to growers and enhance employment.

  1. To provide holistic growth of the Horticulture sector through an area based regionally differentiated strategies which include research, technology promotion, extension, post-harvest management, processing and marketing in consonance with comparative advantage of each region and its diverse agro-climatic feature
  2. To enhance Horticulture production, improve nutritional security and income support to farmers
  3. To establish convergence and synergy among multiple ongoing and planned programmes for Horticulture development
  4. To promote, develop and disseminate technologies through a seamless blend of traditional wisdom and modern scientific knowledge
  5. To create opportunities for employment generation for skilled and unskilled youth
  6. To develop hi-tech commercial Horticulture in identified clusters
  7. To develop modern-post harvest management infrastructure as an integral part of the area expansion projects.
  8. Capacity building through skill training, imparting technical knowledge on food safety, standards and hygiene and quality improvement
  9. Support to Farmer Producer Organizations (FPOs), Custom Hiring Centers
    (CHCs)